EXPERIENTIAL CASE STUDY

Peters Ice Cream ‘Proud & Punch’

How do you tantalise consumer taste buds with a new frozen treat?

Background

Peters Ice Cream launched ‘Proud & Punch’ ice blocks into the Australian market in 2016. Initially supported by a comprehensive below the line campaign that included in-store sampling, it evolved into out-of-store to provide further impact.

How we helped – creative activations

Sometimes we like to think out of the box. We built a creative activation around a fleet of 3 wheel bicycles that housed branded chest freezers – perfect for cut through and brand awareness. We designed and produced the 3-wheel bicycles that housed branded chest freezers. Then we devised a location strategy of venues where a large number of the target audience would be. We managed the roadshow for the activation including transportation, storage, bump-in and bump-out. And supported this with in-store taste sampling that also incorporated some of the elements of the experiential activation, such as plants, display fruit and timber crates. Outstanding results were reported to the client weekly.

Other sampling case studies

Kelloggs ‘Pop Tarts’

Kelloggs ‘Pop Tarts’

Multi-tiered relaunch strategy

Hort Innovation ‘Australian Sweet Potatoes’

Hort Innovation ‘Australian Sweet Potatoes’

Successful long-term in-store and event strategy

Peters Ice Cream ‘Proud & Punch’

Peters Ice Cream ‘Proud & Punch’

Experiential sampling and promotions

Masterpet ‘BlackHawk’ Pet Food

Masterpet ‘BlackHawk’ Pet Food

Customised event solutions and support

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