Moccona launched their new Moccona Cadbury Blend range in-store in 2022. They approached us to think up an event and sampling activation to make the occasion especially memorable – and we decided to go big, recommending the Sydney Royal Easter Show.

We designed and built a stunning, customised exhibit that caught the eye of many a showgoer, thanks to its 3D-printed Cadbury Mocha Blend pack, giant ceiling banner, curved marble top counter and more. 5,000 people sampled the new product over the course of the show, 20,000 email addresses were collected and 42,000 packs were given away. Turns out the best thing to go with chocolate at Easter time is coffee.