Be there when your customer is deciding to buy: the sampling agency difference.
With 75% of consumer purchase decisions occurring in-store, an innovative in-store sampling campaign is a sure-fire way to get your brand in front of your audience, right when they’re ready to buy.
And you’ll be able to see the results – in-store sampling can increase sales by 300-400%, compared to a typical week.
Sampling options include:
- in-store (Woolworths, Coles, Independents, etc.)
- in-mall / Shopping Centres
- transit (train stations, etc.)
- public places (beaches, parks, etc.)
- food delivery sampling (UberEats, Deliveroo, etc.)
- dine-in sampling in restaurants
- rideshare sampling (Uber, etc.)
- Airbnb sampling
- direct to home sampling
Strategic approach, creative solutions.
As a leading sampling agency, we use our years of grocery experience and the latest data to build a results-driven campaign, targeting the supermarkets, shopping centres and locations that will work best for you.
Then we’ll manage all the logistics including:
- liaison with retailers and store managers
- storage and warehousing
- store selection and scheduling
- freight and logistics
- selection and training of promotional staff
- development of creative POP solutions including mobile carts and take home collateral
- design and production of display artwork and uniforms
- generation of shopper insights content and questionnaire implementation
- BI analytics and reporting dashboards