Sampling

In-store product sampling is a retail marketing technique where trained brand ambassadors offer free product trials to shoppers at the point of purchase. A sampling agency like D2C manages the end-to-end process - from retailer approval and staff recruitment to on-floor execution and post-campaign reporting. Campaigns can run as standalone demo tables, roaming formats, or a combination of both, depending on the store layout and campaign objective.

Sampling campaign costs vary depending on the number of stores, campaign duration, staffing requirements, and sampling format. D2C provides tailored proposals based on your brief - contact our team for a campaign quote specific to your brand and retail environment.

D2C runs in-store sampling campaigns across all major Australian and New Zealand retailers, including Woolworths, Coles, Kmart, Big W, IGA, and Chemist Warehouse. D2C is a preferred Woolworths supplier for in-store sampling, giving us direct retailer relationships that streamline approval and scheduling.

In-store sampling consistently delivers strong returns at point of purchase. D2C campaigns predict a 300–400% uplift in sales in stores where sampling is active, making it one of the highest-performing shopper marketing mechanics available for new product launches and volume-driving periods.

D2C measures sampling performance through a combination of retail scan data tracking sales uplift versus baseline, trial volume recorded by field teams, mid-campaign reporting, and a final results analysis. A premium shopper insights service is also available for brands that want deeper behavioural data from the shop floor.

Yes. Alongside in-store retail sampling, D2C manages external sampling activations in shopping centres, high-footfall public spaces, parks, beaches, events, and festivals. Our location strategy service identifies the highest-value environments for your product and target shopper.