Mushrooms are a staple for many Australian homes – but there are plenty of cooks who aren’t as confident using these natural wonders for their everyday meals.

We’ve been helping Australian Mushrooms get the message – and the inspiration – out there for over 8 years now. Each summer and winter, we roll out extensive in-store sampling campaigns, with new recipes to spark the curiosity of home cook. Research has shown these campaigns helped lead to a category growth of 2.9% in value over 2018-2019 – proving that a taste of what’s possible with mushrooms pays off.