Driscoll’s launched in Australia in 2010 – setting a higher standard for delicious berries from the jump, but not yet having the brand recognition to stand out. We were tasked with changing that.

The first step? Taste sampling, so that shoppers could see just how Driscoll’s Seasons Finest Berries lived up their name. We also delivered point-of-sale sampling that could be used all year, whether raspberries, blueberries, strawberries or blackberries were in season – along with roaming and static options in-store. The campaigns deliver an average conversion rate of 30%. And we’re proud to still be activating the Driscoll’s brand today.