In the highly-competitive chewing gum category, even an iconic brand like Tic Tac needs a next-level sampling campaign to really stick. So when Tic Tac Gum launched in 2018, we were tasked with helping this new product reach as many consumers in-store as possible.

Enter the bespoke, modular Tic Tac roaming tray – which was purposefully-designed to hold samples and retail-size product, while catching customers’ eyes at the POP with a bright and on-brand design. The innovative approach allowed for maximum store roaming coverage – and led to 50% more samples per session, plus a 300% increase in sales in stores that had a Tic Tac roaming sampling tray.