The HP ‘Sprocket’ is a unique pocket-sized device that prints photos directly from a smartphone. Its peak sales period is Christmas – which means the window for hitting sales targets each year is quite small. And that’s before you factor in the small in-store real estate the Sprocket has too. The solution? To sell the Sprocket in-mall instead of just in-store. We designed and produced an oversized Sprocket case that gave the brand ambassadors the freedom to roam the shopping centre. This meant more demonstrations – and more sales.

The design and campaign won Silver Award for Best Mobile Marketing Campaign 2019 MMA Worldwide Globes Marketing Communications Program and Shop! ANZ Awards 2019 Gold Award and People Choice Award (Pinnacle Awards). Can supply images of these awards to save on text.