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Media

Where media meets the moment of purchase.

D2C approaches media as part of an integrated shopper marketing strategy. We connect every media placement to the in-store activation, sampling, or experiential programme running alongside it.

From retail media and paid social to digital out-of-home and paid search to PR and media relations, we manage the full mix across paid, owned, and earned.

One team. One strategy. A closed-loop for your retail marketing campaigns.

Talk to our team
Lindt retail media
Takis retail media
Impossible Foods OOH
D2C media campaigns reach over 200,000 shoppers every month

What we do

Retail media

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Retail media

We plan and buy across Australia's major retail media networks - Cartology (Woolworths Group), Coles 360 and more - targeting shoppers by purchase behaviour, category, and profile to drive measurable sell-through.

Digital out-of-home

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Digital out-of-home

We plan and buy digital OOH placements in shopping centres, transit environments, and proximity formats near retail locations - coordinated with in-store activity for maximum impact.

Paid social and search

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Paid social and search

Meta, TikTok, LinkedIn or Google Ads campaigns, planned to support retail sell-through, new product launches, or brand-building objectives - managed as a single brief, not a handover between teams.

Content and social media strategy

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Content and social media strategy

Social content strategies covering brand tone-of-voice, content creation, scheduling, and community management for always-on presence between campaign bursts.

PR and media relations

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PR and media relations

Press releases, influencer management, feature pitching, and media relations - for when earned and owned need to work alongside paid.

Frequently asked questions

D2C manages campaigns across social media (Meta, LinkedIn, TikTok, Reddit), retail media networks, digital out-of-home (OOH), Google Search (SEM), and video, display, and audio channels via Google DV360 and Amazon Ads. We also manage organic content strategy, PR outreach, influencer marketing, and media relations.
Short-term or campaign-based work - such as product launches, tactical activations, or one-off buys - is priced on a day rate. Ongoing media management is structured as a monthly retainer with a percentage of media spend. Additional costs may include creative production and ad serving fees.
Yes. Many clients brief D2C across multiple services simultaneously - for example, running paid media in support of an in-store sampling campaign or consumer promotion, or coordinating influencer content with a retail activation. Integrated briefs are managed by a single account team, with all channels planned to a unified strategy and reporting framework.
D2C is not a pure-play media agency. We sit within the retail and experiential marketing space, which means media strategy is built around the full customer journey - including what happens in the aisle, at the sampling station, and at the event. The result is media planning that reflects real shopper behaviour, not just digital benchmarks.
We work with clients across a range of budget sizes. Campaign-based pricing on a day rate makes D2C accessible for tactical or launch-specific briefs, while our retainer model suits brands looking for ongoing managed media support. Speak to the team to discuss what's right for your programme.

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Get in touch

We pride ourselves on finding the right solutions to suit your needs, big or small.

Contact us

Get in touch

We pride ourselves on finding the right solutions to suit your needs, big or small.

Contact us

Get in touch

Contact us