Ferrero Rocher reached out to us for consumer promotion ideas that could work outside of the typical sales peaks, like Christmas and Easter. Given Ferrero’s strong Italian heritage, we decided to call upon another partner of ours with a similar heritage – Smeg. We negotiated 200 Smeg Kettle and Toaster prize kits valued at $100,000, then managed every element of the promotion – including creative and key visuals, website design and development, social content, permits and legals and fulfilment.