HP were looking to develop endcap displays for the Smart Tank 7305 Printer in Australia’s top 48 Harvey Norman stores. We were tasked with making it happen. Using insights provided by the HP team, we designed and built a lightbox solution that illuminated the display and invited shoppers to get to know the Smart Tank Printer (and grab one to go as well). We also rolled out HP Printer risers and magnet displays to the top 39 Harvey Norman stores. Working to the end of April 2024 deadline meant working through the Easter Long weekend – with the design, CAD and approved prototype done in just 7 days. And all the endcaps and risers fully installed on time too.