Baiada launched their plant-based food ‘Greens and Goodness’ in 2023 – and to help get the word out, we were asked to build and manage an activation at the Sydney Royal Easter Show. Besides making sure the brand stood out in the crowded showground, the brief asked us to start building a customer database and get feedback from showgoers after they’d tried the product.

To give attendees another reason to share their thoughts and details, we approached Philips, one of our long-standing customers, to supply some of their Air Fryers as prizes. Every day over the course of the show, one lucky person who filled out the survey would win an Air Fryer. We also created the microsite and survey for the promotion – and managed the back end including permits, fulfilment and customer service.