JDE and Philips launched a capsule coffee machine in the electrical retail channel in 2019. Together, we built a year-long demonstrator program with a focus on peak seasons (Mother’s Day, EOFY, Father’s Day, Black Friday and Christmas) – along with out-of-store events including trade shows, retailer conferences and festivals. 4,523 shifts took place Australia-wide – and in just 6 months, the L’OR Barista coffee machine captured a 6% market share.