We implemented a demonstrator program for Philips Garment Care and their steam generator iron range, for peak sales periods leading up to Christmas and Mother’s Day in 2020-2021. Along with demonstrating the Philips Garment Care range across Harvey Norman, The Good Guys and Bing Lee stores around Australia, we also gathered crucial shopper insights around Philips, their products and ironing in general. This was collected by brand ambassadors and shared through an online brand insights dashboard, to completement the 10,000 demonstrations, 20,000 interactions and 1,900 products sold too.