D2C | Lindt Dubai Style Chocolate

Case Study

Lindt | Dubai Style Chocolate

Case Study

We partnered with Lindt and Woolworths Group to deliver a landmark launch for Lindt Dubai Style Chocolate at Woolworths Town Hall, transforming the iconic store into an immersive brand experience from street to shelf. Featuring bold exterior visuals, a custom gold Re-board archway, engaging in-store displays, and live sampling with Lindt’s Master Chocolatier, the activation captivated shoppers and brought the premium world of Lindt Dubai Style to life through a holistic retail media approach.

Challenge

Lindt wanted to create excitement around the launch of its new Lindt Dubai Style Chocolate, driving awareness and trial in a competitive retail environment while showcasing the brand’s premium positioning.

Idea

Transform Woolworths Town Hall – one of Sydney’s busiest retail locations – into a fully immersive brand experience that would capture attention from the street through to the shelf, connecting shoppers with the luxury and allure of the new Dubai Style range.

Execution

A complete store takeover featured window decals, floor graphics, security bollard wraps, and a custom gold Re-board archway framing the main entrance. Inside, displays, a media wall, and live sampling by Brand Ambassadors created an engaging journey.

Result

The activation generated strong in-store engagement and standout visibility, delivering a seamless brand experience from street to shelf. The holistic approach – combining creative retail design, live activation, and retail media – successfully elevated Lindt’s presence and left a lasting impression on shoppers.