Avocados might be in oversupply in Australia, but GreenSkin Avocados continue to grow in sales and maintain its premium pricing. The POS and merchandising program we’ve rolled out for over 6 years now has been essential to that. Especially when it comes to educating shoppers and retail staff on the differences between Hass and Shepard varieties – and making it clear that the higher price for the GMax Shepard variety is well and truly worth it. The campaign has grown from Queensland only, to include New South Wales (NSW) and Victoria.