When Covid-19 restrictions reduced the capacity for Smeg to roll out field teams to train their retail staff, we stepped up and created Smeg Rewards and Smeg Learning. This tailored Learning Management System (LMS) and rewards platform hosts, delivers, tracks and reports on educational microlessons and training programs. It also hosts content libraries, promotions, a full service ecommerce store and a powerful real-time reporting dashboard for management. Retailers were on-board in a major way from the moment Smeg Rewards launched in April 2021 – with an EDM opening rate of 93%, plus 78% conversion rate and sign-ups.