For Kinder Tronky, sampling was the right mechanic to drive trial, but traditional options forced a trade-off: static units offered functionality at the cost of reach; roaming trays offered reach at the cost of everything else. Ferrero needed both – without the budget to match.

D2C created the Hybrid Sampling Station – a purpose-built unit that gave brand ambassadors the freedom to roam an entire store whilst retaining the branded display space, digital screen, and data capture capability of a full static setup.

The lightweight, health-and-safety-approved unit featured lockable wheels, a removable drip tray, and an onboard power bank with rotatable tablet screen – enabling TVCs, promotions, and shopper data capture on the move. It was deployed across 195 stores nationally with trained brand ambassadors reaching shoppers at multiple points throughout each store.

Ferrero’s sales targets were significantly exceeded, Kinder Tronky secured its place on shelf across all retailers, and Australia became the global benchmark for the brand. The Hybrid Sampling Station has since been repurposed for other brands – continuing to deliver value well beyond the original campaign.