Hort Innovation ‘Australian Bananas’
How do you find out what consumers know about different types of bananas?
Background
Hort Innovation is a grower owned and funded, not for profit, research and development corporation for Australia’s $9 billion horticultural industry. Hort Innovation identified a need to conduct research in-store on shoppers’ knowledge of the different banana varieties, notably Lady Finger Bananas.
How we helped – merchandising and market research for business growth
As an experienced merchandising business, we knew the answer was simple – we had to head to the stores. We provided a field force to conduct surveys in-store at the point of purchase. Consulting with the client and using our industry insights, we devised a questionnaire to capture the relevant information they needed for their business objectives. To maximise their time in-store, staff also reported on stock presentation including taking photos and supply chain management. We collated the data and delivered a research report to be presented to industry stakeholders.
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