EXPERIENTIAL CASE STUDY

Hort Innovation ‘Australian Sweet Potatoes’

How do you get families to eat their sweet potatoes in a fun and engaging way?

Background

Hort Innovation is a grower owned and funded, not for profit, research and development corporation for Australia’s $9 billion horticultural industry. One of their portfolios, Australian Sweet Potatoes, had implemented a new marketing communication strategy, and they called on us to help.

How we helped – innovative experiential marketing pop up

In 2017, we developed an innovative 3 year in-store and event strategy for ‘Australian Sweet Potatoes’. The cornerstone of our successful event strategy was an experiential marketing pop up. Known as ‘Kids Kitchen’, it would be taken to a number of events including royal shows. We devised an activation that provided meaningful engagements with customers and picture-worthy moments that could be amplified through social media. We targeted venues in locations with a high number of the product audience. We also managed the roadshow for the activation including transportation, storage, bump-in and bump-out. We complemented these activities through in-store taste sampling that incorporated different recipes, seasonality and retailer promotions. We reported our outstanding results to the client weekly.

Other sampling case studies

Kelloggs ‘Pop Tarts’

Kelloggs ‘Pop Tarts’

Multi-tiered relaunch strategy

Hort Innovation ‘Australian Sweet Potatoes’

Hort Innovation ‘Australian Sweet Potatoes’

Successful long-term in-store and event strategy

Peters Ice Cream ‘Proud & Punch’

Peters Ice Cream ‘Proud & Punch’

Experiential sampling and promotions

Masterpet ‘BlackHawk’ Pet Food

Masterpet ‘BlackHawk’ Pet Food

Customised event solutions and support

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