HP ‘Sprocket’ Printers
How to showcase a clever new electronics device during the Christmas rush.
Background
The Hewlett Packard (HP) Sprocket is a pocket-sized device that prints photos directly from a smart phone. It made its debut in Australia in 2017 and quickly became popular during the Christmas gift-giving season. The HP Sprocket was being sold in the ERT channel including JB Hi Fi, Harvey Norman and Big W.
How we helped – a mobile demonstration solution
We realised consumers would want to see this product in action, but we also knew that as the campaign was timed to include the busy 4 weeks leading up to Christmas and Boxing Day, we would have to stand out. Brand activation was the key. We developed a mobile POS solution for staff in-store and in-mall and a nimble but stable demonstration platform at the point of purchase. We ran in-store demonstrations Australia-wide in JB Hi Fi and Big W. Key outcomes were highlighted for the client in their weekly report.
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